Case Studies

The results in action.

Real campaigns. Real outcomes. See how we've helped brands across Asia Pacific drive measurable growth through data, media and technology.

Spirits & Beverage

From Streets to Screens

Oaken Glow

2×–4×

CTR uplift vs benchmark

8.26%

Peak CTR (high-impact format)

States covered

1B+

Device IDs on platform

OOH delivers scale in India, but its impact is often limited to awareness. We extended DOOH exposure into measurable digital engagement by retargeting exposed audiences on mobile — using location intelligence to identify DOOH-exposed users across 6 states. Multi-state rollout across Telangana, Haryana, Odisha, West Bengal, Assam and Maharashtra via Hexalabs' AMP private open exchange.

OOH RetargetingProgrammaticMobile

Telecommunications

eSIM Purchase Conversion Drive

Digital Telco App (Malaysia)

500+

Conversions achieved

10,000+

App installs driven

Last-mile

Optimisation focus

Youth

Primary audience

A Malaysian digital telco needed to grow eSIM purchases and improve conversion rates. We focused on in-app inventory targeting young, mobile-first audiences — building purchase intent through programmatic and native media buying, then continuously optimising toward last-mile conversion performance.

App MarketingProgrammaticPerformance Media

Real Estate

Driving NRI Real Estate Leads in the UAE

Kalpataru Group

8×

Increase in NRI enquiries

75%

More NRI website users

45%

Reduction in Cost per Lead

6 hrs

Sales follow-up TAT

Kalpataru needed high-quality enquiries from Indian expatriates in the UAE for their premium Mumbai residential projects. We built a full-funnel programmatic strategy — targeting Indian NRIs across Google DV360, YouTube, Facebook, Instagram and affiliate channels using custom affinity, lookalike and in-market audiences. Rather than limiting to property portals, we expanded into premium lifestyle, finance and travel publishers where affluent NRIs spend time. Continuous optimisation across bids, creatives and placements drove leads through a structured journey from awareness to booking.

Real EstateNRI TargetingProgrammaticFull-Funnel